
Organic Facial Serums are potent skincare products designed to target specific skin concerns such as hydration, anti-aging, and brightening. Formulating an Facial organic serum allows you to create a tailored product using high-quality natural ingredients.
In this guide, we’ll break down everything you need to know, from selecting the right ingredients to the step-by-step process of making your serum.
1. Understanding Facial Serums: Types and Benefits
Before you start formulating, it’s important to understand the types of serums available and what benefits they offer to different skin types.
Types of Serums:
- Water-Based Serums: These serums are light and hydrating, ideal for oily and combination skin types. They typically include hydrating ingredients like hyaluronic acid and glycerin, along with botanical extracts
- Oil-Based Serums: These are deeply nourishing, making them perfect for dry and mature skin. Oil-based serums often contain rich oils like jojoba, rosehip, or argan that provide essential fatty acids and antioxidants
- Anhydrous (Waterless) Serums: These serums are concentrated formulations that blend oils, butters, and waxes. They are ideal for delivering a high dose of active ingredients like Vitamin E and CoQ10
Key Benefits:
- Hydration: Ingredients like hyaluronic acid in water-based serums attract moisture to the skin.
- Anti-Aging: Antioxidants like Vitamin C and Vitamin E help neutralize free radicals, reducing the appearance of fine lines
- Brightening: Vitamin C is known for its ability to brighten dull skin and reduce hyperpigmentation
- Barrier Repair: Oils like squalane and sunflower oil help restore the skin’s lipid barrier, protecting it from environmental stressors

2. Key Ingredients in Organic facial Serums
Your serum’s effectiveness depends heavily on the ingredients you choose. Below are some popular ingredients, categorized by their functions:
Base Ingredients:
- Hydrosols: Floral waters like rose hydrosol serve as the base for water-based serums
- Carrier Oils: Oils such as jojoba and rosehip form the base for oil-based serums. They nourish and moisturize the skin
Active Ingredients:
- Vitamin C (Ascorbyl Tetraisopalmitate): This oil-soluble form of Vitamin C is highly stable and helps brighten skin.
- Hyaluronic Acid: Known for its hydrating properties, hyaluronic acid can hold up to 1000 times its weight in water.
- Vitamin E (Tocopherol): Acts as both an antioxidant and an emollient, protecting the skin while boosting the serum’s shelf life.
Botanical Extracts:
- Chamomile CO2 Extract: Offers soothing properties for sensitive or irritated skin.
- Rosemary Antioxidant Extract: Prevents oxidation in oil-based formulations.
Emulsifiers (For Emulsion Serums):
- Xanthan Gum: Used in water-based serums to create a stable gel-like consistency.
- Montanov 202: A palm oil-free emulsifier for creating lightweight emulsions.
3. The Basic Process of Organic facial Serums Formulation
Step 1: Gather Your Equipment
You will need the following:
- Clean, disinfected glass beakers
- A scale for precise measurements
- Stirring rods or a small whisk
- Bottles with a dropper or pump for storage
- pH strips (for water-based serums)
Step 2: Choose Your Serum Type
Based on your skin’s needs, select between:
- Water-based serum for lightweight hydration.
- Oil-based serum for nourishment and barrier repair.
- Anhydrous balm serum for intense moisturizing.
Step 3: Formulate Your Serum
For Water-Based Serum (e.g., Rose Hydrating Serum):
- Prepare the water phase: In a beaker, combine rose hydrosol with distilled water.
- Blend the active ingredients: In another beaker, mix hyaluronic acid and glycerin, then slowly add them to the water phase.
- Preserve and adjust pH: Add a preservative such as sodium benzoate and check the pH, ensuring it’s between 5.0–5.5.
For Oil-Based Serum (e.g., Vitamin E Serum):
- Blend oils: In a glass beaker, combine oils like rosehip, squalane, and wheatgerm oil.
- Add actives: Incorporate actives such as Vitamin E and essential oils like chamomile.
- Package: Transfer the blend into a bottle with a dropper.
Step 4: Packaging and Storing
Once your serum is blended, pour it into clean glass bottles. Store your serums in a cool, dark place to prevent oxidation. Use amber bottles for oil-based serums to block out light.

4. Safety and Quality Control
Preservation for Organic facial Serums:
Water-based serums require a preservative to prevent microbial growth. Options like sodium benzoate and potassium sorbate are natural preservatives. Oil-based serums, on the other hand, do not need preservatives but benefit from the addition of antioxidants like Vitamin E or rosemary extract to prevent rancidity.
pH Testing for Organic facial Serums:
Always test the pH of your water-based serums to ensure they are skin-friendly. Aim for a pH between 4.5 and 6.0.